Writing for the web

It has become passe that writing for the web is different from writing for paper.

shorter

use links

link guidelines (from airhigh/knowbility)

1. link text should make sense out of context, in a list of links.
2. descriptive link text lets the user know where the link goes. [indicates to search engines that you know what you're talking about]
   
3. links to the same place should have the same name; links to different pages should be different.
4. Test the links out of context
5. Raw links ( where the link is http:// followed by the URI) are difficult for those using a screen reader to interpret. The screen reader reads the URI and usually doesn't convey any information.
6. Avoid duplicate adjacent links
   

lead with your most important stuff

Giving Up or Getting Real?

The Secret of Impressive Writing? Keep It Plain and Simple

How Users Read on the Web (Jakob Nielsen)

Concise, SCANNABLE, and Objective: How to Write for the Web (Jakob Nielsen)